Saturday, October 10, 2009: 9:50 AM
In this paper there are two objectives: on the one hand, to show that Spanish as a Foreign Language is a big niche market. And, on the other hand, to analyse the situation of this market in Spain to explain, by means of the “E” concentration index and expectancy/disconfirmation strategy that idiomatic tourism is concentrated in just a few regions and it is a good opportunity for other ones, specially Castilla- La Mancha. The database corresponds to year 2007, last one at disposal. The main conclusion is that Castilla- La Mancha , a region in the middle of the country, safe and well communicated, has a good opportunity, by developing idiomatic tourism, to strengthen its economy, as it has the items that people is looking for immersion programs in Spanish demands.