Saturday, 22 October 2011: 4:15 PM
Spanish learning is a growing tourism area with great current and potential demand. Moreover, this type of tourism corrects seasonality problems. However, it has been found that Castile-La Mancha (Spain) only provides 0.5% of the total supply of language tourism in Spain. This is surprising, as Culture and History are two crucial factors when deciding where to go, and Toledo and Cuenca (two provinces of the region) have a well-known cultural and historic heritage. It is even more surprising to discover that similar Spanish cities are nowadays consolidated language learning destinations. A Decalogue of possible solutions is provided.