Objectives
The idea of Corporate Social Responsibility is one of the most inspiring ideas in modern business, also even in financial business. CSR already widely implemented in economy, contains significant ecological components. Nowadays, around the world many leading banks, investment funds, pension funds, insurance companies and public companies, use environmental aspects in their business. The growing and diversified ecological engagement of different financial institutions could be called even ecological evolution of financial business.
The same process has started also in Poland. The new trend in financial business is visible. The financial institutions support natural environment in many ways, even offering special financial products such as: deposits, payment cards, shares, bonds, investment funds and specialized stock index Respect. The new investment possibilities are clear evidence of positive changes of the Polish financial market.
The aim of the elaboration is to indicate the phenomenon of environmental rules implementation in Polish financial business. The considerations in the article are focused on financial offer related to natural environment protection. The issue is presented in two aspects: theoretical and empirical.
Data / Methods
In the article, comparison method, induction method and case study were used.
Conclusion
The problem of financial market “ecologization” is a very important subject of scientific research. The process is not only very inspiring, but also questionable. The quality of the ecological evolution is one of the crucial points of modern economy & society. Also in Poland.
Hope for more fair economy & financial business is connected not only with convincing evidence of ecological engagement, but often also with serious doubts concerning the trustworthiness of ecological policy of financial institutions.