Job analysis and organizational performance relationship: A study of electronic media sector of Pakistan

Impact of job analysis on organizational performance has been examined among 126 Electronic media companies in various categories based in Pakistan, a South-Asian country. Pakistan’s media industry experienced somewhat of a revolution. The bar on private media ownership was raised, making space for privately owned and operated FM radios and television channels, disseminating news, infotainment and entertainment content. Companies were selected from television channels, FM radio and cable television licenses issued by Pakistan Electronic Media Regulatory Authority (PEMRA) in merely 13 years. With emergent identification of human resources practices and performance relationships, there are numerous approaches being used to recognize job-related information. Some organizations examine the job in a year and others are used to analyze each job after every three years through rotation system. How often the job analysis is conducted depends on the rate of change relating to job position. Whereas, substandard job designed is leading to low performance and productivity. The relationship among the practice of job analysis, job design and organizational performance has been examined in this this study with the mediating role of job design. By using the structural equation modeling techniques for testing the validity of data, and to evaluate the fitness of the model with the comparison of their specified threshold values through AMOS from an SPSS data sheet, it is shown that the practice of job analysis and job design at the individual level has a positive and significant influence on organizational performance but there is no role of mediation of job design between practice of job analysis and organizational performance which is a contribution to the literature of Human Resource Management with regard to described variables. Nonetheless, the results of this research may have the issue of generalizability due to limited size of sample. The findings suggest that an organization-wide policy of job analysis is an important source of competitive advantage in its own right, and required due attention of HR professionals, middle and top management.

Keywords: Practice of job analysis; Job design; organizational performance; Electronic media, strategic HRM; Pakistan.