This study uses selected asset classes in the emerging digital economy and explores their investment efficiency compared to standard indexed asset classes in the financial market. We focus on peer to peer lending, digital currency, and initial coin offering (ICO) as selected asset classes. We used the publicly available data on peer-to-peer lending from South Africa and Canada. The data were sourced from coinmarketcap.com, a website dedicated to tracking cryptocurrency market cap rankings. The ICO calendar was from the tokenmarket.net exchange, and additional data were obtained from various financial exchanges. We restricted our analysis to the first quarter of 2017 because of data availability and quality during that period. Data Envelopment Analysis (DEA) was used to estimate investment efficiency scores. The findings offer significant insight for digital entrepreneurs, regulators, and financial institutions.
Key Words: Peer to peer lending, digital economy, crypto currency, initial coin offering