Objectives: The basic objective of the paper will be to highlight the new trends in consumer behaviours on the luxury goods market in Poland. The paper will focus on recent developments and growth trends in different categories of luxury goods and services. The aim of the paper will be also to present Polish consumers’ segmentation and target groups in this quickly growing market as well as marketing strategies of fashion and luxury companies operating in Poland.

Data/Methods: The author will use diverse data sources including latest available research findings, government’s statistics, think tanks reports and other sources. The author would like also to draw upon the findings of the research projects regarding the luxury goods market of the established consultancies and research institutions (KPMG, Deloitte, Euromonitor). Finally, the author would like also to sketch out a possible scenario of future development of the luxury goods market in Poland.

Results: The paper will provide an empirical insight into luxury goods market in Poland based on available statistical data and research findings. The relevant statistical data e.g. regarding the number of high net worth individuals in Poland will be provided as well as the split of the Polish luxury and premium goods market into categories of goods and services. The author will try to pinpoint factors conducive to the growth of the luxury market in Poland and to highlight country-specific consumer behaviours on this particular market. In the final section of the paper the author would like to discuss possible economic, social and marketing implications of the development of the Poland’s luxury goods market.