This presentation is part of: A20-2 Active Learning Strategies in Economics

Animation as a Tool to Reinforce Basic Microeconomic Principles

Marilyn Cottrell, Ph.D., Economics, Brock University, 500 Glenridge Ave., St. Catharines, ON L2S 3A1, Canada

Educators realize we are presenting to a media savvy, techno savvy generation of students.  Using animation facilitates reinforcement of economic principles in the university setting.  A light-hearted animation explains, re-enforces and illuminates microeconomic concepts while students enjoy viewing, listening, learning and understanding.  Aviators Rylan and Ashleigh add a note of reality through youthful and innocent animation to gently and unobtrusively clarify the lecture presentation in the economy of Aviator Lake.  Lecture material is formulated to engage students and deliver explanations with the intention of achievement.  To ensure success on a regular basis with a high percentage of student involvement, some additional repetition of the fundamentals is necessary.  The Aviator Lake simulations are up-beat, multifaceted animations presenting another layer of learning, a layer of easily-accepted, forced review to ensure the understanding of the lesson.  Once interest is piqued by the animation, repetition should follow; and as a consequence, lecture notes and difficult concepts are reviewed and ingrained in an enjoyable atmosphere for a positive learning experience.  Each chapter of the text studied is reviewed using this computer-based, teaching technique with emphasis on pertinent concepts, examples, animation and self-testing.  The simulations may also be used as a tool for distance education classes or as part of a web site within a learning management system. The first in the series of animations is the Production Possibility Frontier which incorporates an amusing, animated skit on resources which are not equal in all activities plus a more serious problem solving segment.  Presently under production is Let’s Shift Again, an animated explanation of demand and supply coupled with graphs, schedules and problem solving.  The Taxman can be Indirect deals with indirect taxation and is in the final stages of completion.  Feedback to date from surveys, discussions with students and voluntary inputs have been extremely positive with students requesting further simulations.