Strategic Decision-Making of the Company Management Using the Knowledge Management

The paper describes the synthetic results of the author’s research MSM 6215648904  with focusing on the analysis of strategic decision-making of the company management. The goal of the paper is the analysis of the behaviour of entrepreneurial entities in the process of controlling changes of the selected companies with a focus on the field of strategic decision-making, specifically in the period after accession of the Czech Republic to the European Union when major changes in the entrepreneurial environment took place. Bioveta, a.s. Ivanovice na Hané in which the author has carried out long-term research is a subject of the detailed analysis. Attention is paid to utilizing the modern methods of strategic decision-making of the company management with use of the principles of the knowledgeable management. 

 The research is carried out on the basis of the methodology formulated by the author of this paper, i.e. through the methodology of the formation, implementation and changes of the entrepreneurial strategies outlined and successively verified in the practice of entrepreneurial entities. The results of the decision-making are applied to partial business strategies of the selected entrepreneurial entities in the fields of subject of activity, marketing, stock management, quality control and management of changes, human resources management and company financing.

The methodological procedure is based on partial steps that can be characterized with the following algorithm:

• Analysis of the current status of strategic decision-making of the company management in literature and practice of the companies investigated;
• Progressive introduction and verification of the results of the research into company practice;
• Formulation of practical recommendations for improving the strategic decision-making of the selected entrepreneurial entities.

The analysed companies participating in research represent medium-sized entities with a more extensive subject of activities, provided with modern technical means of management and communication. The selected specific data with the application of individual methods of strategic analysis are obtained from the joint-stock company Bioveta Ivanovice na Hané, which deals in research and development, the production and sale of veterinary and certain human drugs on the markets of the Czech Republic, EU member states and a number of other countries of Asia, India, Latin America etc. Bioveta currently does business with approximately 67 countries throughout the world.

Other significant authors, Hron (1995), Gozora (2000), Porter (1994), Šimo (2000) put considerable emphasis on managing work and the application of marketing activity in the company management. These attitudes are also supported especially by works by Kotler (1998), who states that for their work the managers need processing information, in which the information system of the company, divided into the reporting system and the marketing research system participates. These opinions are supported by Svoboda, P. (2007).

As is obvious from the results achieved in the company management, the knowledge management penetrates all managing activities of individual positions of the company management and requires a specific method of work and potential change of priorities. It also emphasizes the meaning of the sharing and utilization of knowledge, thus contributing towards the creation of a better environment for better efficiency of the new directions introduced.