Ming Chuan University
Dept. of International Business
250 Zhong Shan N. Rd. Sec.5
Taipei Taiwan 111
Email: hlchen@mail.mcu.edu.tw
Papers:
The Congruence of Consumer Self-Concept and Brand Image on Purchase Intention in Session: M10-1 2928 Strategic Decision Making, Marketing, and Accounting
Student: No
First Time Attendee: No